What do you do when a client calls and wants to produce a viral video? Creating and successfully marketing a viral video is the dream of every video producer, yet one that very few actually achieve. What we had to explain to our client was the goal of creating a video shouldn’t be to go viral. Going viral is a bonus. Something that comes after creating a quality video. Going viral will not sell your product or service unless the purpose of the video can stand on its own.

Moving image played a role in documenting the cleanup of the world's worst oil disaster. The Deepwater Horizon oil spill was an industrial disaster that began on April 20, 2010, in the Gulf of Mexico on the BP-operated Macondo Prospect, considered to be the largest marine oil spill in the history of the petroleum industry.