Moving image Studios News-November 20, 2019
Every business has something about it that is unique. Something that sets it apart from other businesses even if its products and services are similar. It’s our job as a video production company to understand and communicate what those differences are and what makes that business exceptional. We have to ask the right questions to get the right answers. Recently we were approached by a non-profit that offers assistance to under-insured and uninsured people in need.
It Began With a Promise
The Patient Benefit Foundation’s noble mission was conceived by businessman Dr. Mubashir Chaudhry. Before Dr. Chaudhry became the successful owner of his flagship company Universal Surgical Partners he had an unfortunate experience with the existing healthcare system. At that time his Mother was unable to afford elective surgery and her condition worsened to the point that she spent 21 days in an intensive care unit. He made a promise to her and himself that one day he would find a way to make sure that no one else would have to go through what his Mother had experienced.
Using Video to Tell Their Story
Today the Patient Benefit Foundation has completed multiple elective surgeries for uninsured people who would otherwise still be suffering from their conditions. But the cost to help these people is high and new funding is needed to continue it mission. That is where Moving image Studios came in. To develop a video that would not only communicate that need but also share every patient’s story and what a difference the foundation has made in their lives. It was too important to get this wrong… we had to ask our client the right questions to get the answers we needed to get the story right.
Ultimately it paid off and the video we produced was successful enough to spawn spin-off videos highlighting fund raising efforts at Patient Benefit Foundation’s yearly galas. Each year philanthropists and concerned citizens gather to celebrate each successful surgery with patients giving their own personal accounts of how Patient Benefit Foundation changed their lives.