Professional Video Production: Pay Less and Get More!
Moving image Studio News • April 7, 2020
Is there a way to pay less for professional video production? The answer to that question is YES! But in order to achieve an affordable rate you have to understand how the video production business works. The cost for video production can be broken into 2 parts.
PART 1.) The true unavoidable cost of crew, equipment and editing the video (also called post production)
PART 2.) Administrative fees including office space, salaried staff and markups.
Here’s a tip: You can avoid PART 2 if you use the right company. (See Method #4 below)
There are typically 3 methods of hiring a professional video company to produce a video.
Method #1: Ad Agencies
The most expensive method is when you use an Ad Agency to manage the project. Major brands like Nike, Budweiser or BMW use ad agencies to pitch creative concepts for their ads. Ad Agencies usually handle all the creative work on a project but usually hire a production company to shoot and edit the video. The production company’s fees and the Ad Agency’s fees and markups can add thousands or even millions of dollars to the final cost of the video.
Method #2: Big Production Houses
The big production houses also have administrative costs that are added into the mix. The true hard costs of producing a video such as crew, equipment and editing can grow exponentially when you add the costs for building rent, staff salaries, administrative costs, insurance, and more. A portion of those expenses is factored in to the cost of your video.
Method #3: Small One-Man Crew
The cheapest method by far is hiring a small one-man crew. There are lots of these guys around. The problem is most lack experience, quality equipment and above all resources. There are a million things that can, and do go wrong on a video shoot. Bad camera composition, bad lighting, bad audio to name a few. Before you hire the cheapest quote consider the consequences of using someone inexperienced to handle your project.
Method #4: Moving image Studios (The right choice!)
Moving image Studios operates with little or no overhead. We don’t charge high administrative markups like many video production houses do. You pay only the true costs of producing your video: Crew, Equipment and Editing services.
To keep our overhead low and save our client’s money we keep only the necessary key people on staff and use our trusted skilled partners and contractors to help when needed. This allows us to know our costs in advance and use only the resources necessary for each project.
However Moving image Studios carries the sole responsibility of maintaining the client’s vision throughout the process and following through until the approved completion.
An Ad Agency & Video Production Company in One!
Moving image Studios is a fusion between an Ad Agency and a Production Company. Both creative services and production services are offered as a cohesive unit. The creative process starts with our first client meeting. We ask the important questions and really listen to what they want to achieve. Who is your target audience, what is the tone of the video, what is the most important function of the finished video?
We offer creative concept services, scripting, scheduling, camera packages and crew. We’ll shoot it, edit it and master it to whatever format you require.
Pay Less and Get More
Many of our clients just need an affordable high quality video but have limited financial resources. We understand that every situation is different and we structure our work to fit your budget. We have the capability to produce the higher end work that requires a bigger crew and more equipment but we can also step our costs down to accommodate more modest budgets. And you can feel secure knowing that no matter what your budget is- Moving image Studios will produce the highest quality video available anywhere in the world.